May 26, 2013
Select Comfort (NASDAQ: SCSS) makes and sells premium mattresses and pillows. Their "Sleep Number" mattresses differentiate themselves from the competition by allowing customers to customize the firmness of their beds. This features allows the company to charge nearly double the price on average ($1,700) compared to a traditional innerspring mattress ($900). Select Comfort is the fifth largest mattress manufacturer in the world with 4.9% market share of industry revenue and 1.5% of industry units.[1]
Select Comfort is vertically integrated, meaning that it has a hand in manufacturing and selling its mattresses. In fact, 90% of its sales are made directly to consumers,[2] most of which come through 400 stores in the U.S. and Canada.
(Read more at Wikinvest
)