8.150 USD  +0.060 (+0.74%)
Official Closing Price  /  Updated: 6:40 PM EDT, Apr 23, 2014  /  Add to My Watchlist      
(JCP) Community Analysis from
April 23, 2014
(The Market Financial, 10/28/13)
J.C. Penney Company, Inc. (NYSE:JCP) is surging higher today after the company affirmed positive growth in sales in the coming quarter. The stock is trading at $7.43, +0.64 (9.43%)....(read more)
(Jutia Group, 10/3/13)
[Breakout] -...(read more)
(Stock Blog Hub, 7/14/13)
J. C. Penney Company Inc. (JCP) once again fell short of expectations, with its turnaround plan failing to deliver the desired results. The company remained in the red with adjusted...(read more)
J.C. Penney (JCP) Company Overview

J.C. Penney (NYSE: JCP) is a leading department store retailer of apparel, accessories and home furnishings. They produce their own private brands in addition to selling products from other companies.

The company has faced changing consumer tastes in the past years--consumer traffic is being drawn to Wal-Mart (WMT) and Target (TGT) at the expense of department stores such as J.C. Penney and Macy's Inc. (M). In addition, J.C. Penney relies heavily on private labels[1] Although private label products--in order to appeal to as many customers as possible--are not unique enough to compel fashion-conscious consumers to purchase them, they are still a viable option for customers who do not follow trends. JCP also faces lower profit margins in the due to rising commodity costs which will increase its clothing costs.

(Read more at Wikinvest )

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