Abercrombie & Fitch (NYSE: ANF) sells its own brand of fashion-conscious clothing and accessories to a customer base that is primarily under 30 years old. Abercrombie sells the vast majority of its wares in American malls through its four different store brands (Abercrombie & Fitch, abercrombie, Hollister, and Gilly Hicks), each of which caters to different age groups. ANF generated $3.47 billion in net sales in 2010, up from $2.9 billion in 2009. ANF top competitors are Gap (GPS), Aeropostale (ARO) and American Eagle Outfitters (AEO).
Abercrombie & Fitch opened its first Asian flagship in Japan in December 2009, meaning it can take advantage of the Asian market, which has been a focus for the retail industry. However, as a fashion retailer, ANF is also susceptible to changing fashion trends and increasing commodity prices.(Read more at Wikinvest )