Dick's Sporting Goods (NYSE: DKS) is the a specialty sporting goods retail chain. Dick's operates stores in the majority of states in the US which sell a wide range of sporting equipment and apparel, in addition to Golf Galaxy stores and Chick's Sporting Goods stores.^{[1] [2]} The company ranks as the second largest sporting goods retailer in the U.S by sales.^[3] By increasing its presence in temperate areas such as Florida, Georgia, and Texas, the company hopes to temper the declining sales during the winter since most of its products are directed at outdoor, warm-weather sports.

While the majority of Dick's products are brand names manufacturers like Nike, adidas, and Under Armour (UA), one important trend affecting Dick's is the growth of its own private label product lines, which the company aims to account for about 15% of total sales.^[4] In addition, as one of the largest specialty retailers in the U.S., Dick's is particularly prone to downturns in the economy that can constrain consumer spending on non-essential goods like sporting goods equipment.

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