By: Benzinga
UPDATE: Benchmark Initiates Coverage on Zynga with Hold on Mixed Factors
In a report published Thursday, Benchmark Company analyst Mike Hickey initiated coverage on Zynga (NASDAQ: ZNGA ) with a Hold rating and $2.98 price target. In the report, Benchmark Company noted, “The Company's product portfolio and subsequent financial performance should benefit from the rapidly expanding smartphone / tablet hardware device
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