New York, NY (New York Times) 1, January, 2013 — Publicly Related a Boutique Public Relations and Internet Marketing firm based out of Orlando Florida received the award for the Best Small Business in Customer Satisfaction. Their services include Public Relations, Reputation Management, Website Design, Branding, Search Engine Optimization, Social Media and Celebrity Endorsements.
Public relations, not advertising, builds a brand. A brand cannot be built on advertising alone since PR is more credible and trustworthy than advertising. For a company with millions of dollars in excess monies to spend, advertising may work, but for realistic conditions and companies with limited resourced, creating publicity can make or break your brand’s success. Partaking in events, trade shows, or press conferences can help to raise awareness about your products or services. Advertising hopes to relay information, but a press release, newspaper article, or trade show appearance can help to share information and have a meaningful conversation and connection with a customer.
While trust is not gained overnight, PR can greatly increase your chances of generating that trust from customers. Advertising comes from the company by the company in the hopes that the customers’ perceptions and beliefs will change. PR also comes from the company (with press release writings and other copy), but it takes another company to advocate you and your product to generate real PR. To get a story in a newspaper or to have a journalist write about you in their blog, your company must first get their trust by having a real product of value. More often than not, media talk about other products or companies that they’ve heard of through other media contacts, and the information continues to spread. Being a trusted company to some can turn into a trusted company to more. Credibility has to be earned from customers reading about you, testing your products, and talking about you. Advertising tries to make them trust you, whereas PR can help them to trust you on their own.
PR is also a useful tool for changing the way customers view your product.” Your product, depending on its stage in the life cycle, may already have a perception customers associate it with. These perceptions are sort of like stereotypes about a product that are very hard to change or shift. For example, big cars are usually thought to use more fuel (which more often than not, they do). To change this perception, a company would need to use some major PR tactics. They would need to utilize the media and customers to help that perception change. If the car in fact had lower gas consumption, having consumer reports or tests done on the vehicle could help the company product change its perception. The authors use the example of Vespa who wanted to change the perception of their scooters; they urged cities to advocate the use of less oil, took reporters on test drives, and also created podcasts. This in turn helped them to boost their sales by more than 25% after the 2005 campaign launch.
IF YOU ARE LOOKING TO ENHANCE YOUR BRAND, A WELL RUN PUBLIC RELATIONS CAMPAIGN MAY BE YOUR SOLUTION. WITH OUR PROFESSIONAL TEAM WE ARE ABLE TO CREATE A BRAND MESSAGE AND BROADCAST THAT MESSAGE TO THE WORLD.
Publicly Related is a Certified Women Owned Business as well as Certified by the General Services Administration (US government).
About Publicly Related:
Publicly Related specialize in media relations, reputation management and branding. Their service menu includes offline and online marketing initiatives, such as: media kit creation, web development, social media management and advertising, personal representation, SEO, blogs and article content, and start-up, crowd-funding and public relations consulting services. Their clients include small and medium companies, professional speakers, professional athletes and professional sports teams, job seekers, politicians and non-profit organizations. Our clients are located throughout the United States, New Zealand and Israel.
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