As we saw this spring and summer, with the acquisition of Vitrue by Oracle , Buddy Media by Salesforce and Wildfire by Google , social media marketing is a hot space to be in. On Monday, social media analytics startup Socialbakers announced that it had raised $6 million in Series B funding, indicating yet more interest in the field.
The Prague-based company said its latest round of funding was led by Index Ventures and included participation from existing funder Earlybird Venture Capital. It follows a $2 million Series A round announced last fall.
Launched in 2009, Socialbakers works with brands, such as McDonald’s, Nestle and LVMH to measure the performance of their social media campaigns (and compare their progress against rivals) on Facebook, Twitter, YouTube, LinkedIn and Google+. The company says that more than a fifth of all Fortune 500 companies are Socialbakers clients.
The company, which has offices in London, San Franciso, Dubai, Sao Paulo and other international cities, said the new funding will help accelerate growth and build out new features on its platform.
In addition to the now-acquired companies mentioned above (and Salesforce’s Radian6), firms like Unified, Hearsay Social, Syncapse and others also provide social media analytics and optimization as part of their services.