PR Log - Oct 21, 2012 - Lets start out with how much google made in 2011. $37.9 billion dollars. Of which 96% of revenue came from the almighty google search advertising (See breakdown of advertisers).
Also, google owns 67% of all searches done on the internet while yahoo and bing pretty much split and share the rest. With bing trying so desperately switching people over to Bing in commercials claiming to be the best in search through 'search reviews' and '7 out of 10 people prefer bing over google', let's face it, that just won't cut it. People love google's friendly user experience, and you need to give the searcher a real reason to switch, so what will really make people make the switch from google?
● Pay the searcher
What!? Pay the searcher? What do you mean? Google already knows who you are. If you have an email account with the search website you are using, you are as verified as can be, all you would need is to give them your paypal and it would be that easy.
How much would you pay the searcher? and How? Now this is where it would get more complicated, but remember that you do not need to pay the searcher allot of money, all they need to know is that they are making some sort of money for doing their everyday searches. Let's face it, for the last year all we have heard is how much google makes and how they have all this information on all of us, why not make them start paying for it, or, why doesn't someone get into the game like yahoo or bing and really give google a run for their money?
What I think is Next for Google Google has been playing around with domains and webite templates for awhile and I think it is their time to start getting involved a bit more aggressively. Look at Godaddy for example, they have just started offering their hosting to connect with joomla, wordpress, drupal, and a few other website builders but it is still very difficult for the average user to understand how to make a website without giving up after a few hours.