Ad-tech Solutions Provider New Player in Top Display Ad Ecosystems
PR Log - Oct 17, 2012 - SCOTTSDALE, Ariz. According to comScore, a global leader in digital measurement and analytics, Integrate now ranks in the top 30 display ad ecosystems. This list comprises advertising networks, buy side advertiser networks, demand side platforms, exchanges and sell side platforms. With a total network reach of over 59 million unique visitors in August, Integrate boasts attractive display ad serving capabilities alongside unparalleled quality controls and reporting technology, offering advertisers an end-to-end marketing platform.
In June, Integrate’s total unique visitor count of 33.8 million corresponded to an approximate 15.3% reach of the total Internet audience. By July, total reach had jumped to 42.9 million unique visitors. comScore’s August report of 59.4 million total unique visitors and 27% reach of the total Internet indicates a nearly twofold increase of Integrate’s total display network in three months’ time.
“We’re proud of the mark Integrate has made in the display advertising space, which represents a small fraction of our total business,” said CEO Hart Cunningham. “While I anticipate our reach will soon hit the 100 million unique mark, we’re focused on continually improving the technology behind our centralized media-management platform, which streamlines the complex multi-channel media-buying process.”
Integrate’s partnerships with third-party data providers create more value for marketers using the platform through precise targeting, attribution and automated optimization techniques. The effect of branding on direct response efforts, which is typically difficult to quantify and analyze, is a measurable entity through real-time bidding technology and Integrate’s display fulfillment experts, which track the effective cost per acquisition to confirm that branding spend meets ROI goals. More information about IntegrateLive can be found at http://www.integrate.com/integratelive.
Display ad serving is just one part of a much greater advertising technology offering. Through Integrate, advertisers can implement their marketing strategies and buy media in any online, offline or mobile channel. The platform’s ability to combine multiple marketing methods and pricing models with a comprehensive reporting, analytics and optimization suite makes it a competitive option for any marketing strategy.
Over 5,000 partners rely on Integrate for quality fulfillment, accurate reporting and in-depth analytical tools to effectively execute their marketing strategies. If you would like more information please email firstname.lastname@example.org or visit http://integrate.com/Join.aspx.