PR Log - Oct 10, 2012 - SCOTTSDALE, Ariz.-- Marketers implementing cross-channel strategies routinely find themselves at odds with disparate fulfillment sources, incongruent measurement solutions and overlapping targeting data. With IntegrateLive, any advertiser can engage targeted audiences throughout the entire Internet via display, search, video or mobile ad placements. Further, IntegrateLive provides continual real-time optimization, ensuring maximum return on ad spend.
The IntegrateLive team is made up of digital fulfillment experts, each with certifications in relevant functional areas, including Google AdWords. Team members employ advanced analytical and retargeting tactics, converging traditional methods with new technologies and third-party data sources to increase performance, scalability and measurability for any campaign. IntegrateLive is currently one of the largest producers of Integrate’s traffic, and the company expects an even larger role for the team in the future.
IntegrateLive specializes in obtaining placements through real-time bidding, allowing advertisers to purchase impressions at the actual real market value. Using arbitrage techniques, the team can develop campaigns under any pricing model, including CPA, CPIC, CPI and CPF. This flexibility lets advertisers launch multiple campaign types with various branding and performance goals, which IntegrateLive then tracks to confirm that invested dollars meet return on ad spend expectations.
“As a company, we’re devoted to building innovative technology that advertisers need to efficiently implement their marketing strategies,” said Hart Cunningham, CEO of Integrate. “IntegrateLive solves a growing problem in the fragmented digital advertising space, giving our clients an effective, secure method to reach and convert their targeted audiences in real time.”
IntegrateLive enables access to extensive, quality fulfillment sources across over 300,000 websites through collaborations with AppNexus, Google AdX, Bizo, Casale and OpenX. With additional third-party data provider partnerships, IntegrateLive allows advertisers to plan buys according to specific audiences based on demographics, behavioral data or thousands of additional granular data points.
Over 5,000 partners rely on Integrate for quality fulfillment, accurate reporting and in-depth analytical tools to effectively execute their marketing strategies. If you would like more information please email email@example.com or visit http://integrate.com/Join.aspx.
About Integrate Co-founding Integrate in early 2010, entrepreneurs Hart Cunningham and Jeremy Bloom pursued to develop a technology-based solution that would unify the fragmented advertising industry. With those objectives in mind, Integrate continually evolves as a technology and solutions provider for advertisers striving to effectively plan, launch, analyze and optimize successful marketing strategies. Empowering the marketing efforts of small businesses, enterprise corporations and international ad agencies, Integrate’s Centralized Media-Management Platform streamlines the complex processes associated with media buying. Integrate’s solutions increase operational efficiency and ad performance while preserving brand integrity. For more information, please visit http://www.integrate.com.