Fraud Prevention Technology Saves Advertisers Time, Money and Frustration
PR Log - Sep 26, 2012 - SCOTTSDALE, Ariz. - Marketers that implement campaigns across multiple channels using several publishers need to feel confident that their advertising dollars are well spent. Integrate’s recurrently updated fraud controls give advertisers the peace of mind necessary to launch brand-safe campaigns while preserving ad spend and patience.
Integrate’s fraud prevention technology effectively ends fraudulent enterprise at the source. The company’s measures include lead validation, inbound call filters, and click and pixel fraud prevention. While exact savings amounts are not available, Integrate’s 2012 compliance reports state that 8% of clicks and 4% of pixel traffic was blocked, while lead validation led to a 66% increase in average lead quality, and inbound call filters accounted for 34% average budget savings.
“We built out the fraud prevention technology for a reason. We want to protect our advertisers and our publishers from fraudulent activity, and we want them to have a safe marketplace to transact in without worry,” explained Bodhi Short, Integrate’s SVP of Operations & Product Development. “Each piece of technology has been custom built to meet a specific need in the marketplace, to ensure compliance with campaign regulations and to protect the brand image of our partners.”
Integrate pings leading data providers, such as Experian and TARGUSinfo, to valid phone numbers and addresses of submitted leads; additional information provided by data appending services confirms if leads are actually people or simply fraudulent submissions. Similar checks are in place to monitor click fraud; Integrate’s system automatically blocks clicks generated from proxies or known bots, using daily-updated records obtained from proxy and bot list providers.
An in-house compliance team manually checks every click, pixel fire, and inbound call for suspicious activity. The team specifically looks for multiple similar or clearly fake emails, names and addresses; they also scan for out of date operating systems, browsers and updates, along with suspect user-agents. Special attention is given to an absence of abnormality within campaign tracking; for instance, high conversion rates with a uniform pattern of conversions or other behaviors indicating fraud. Integrate continually updates its fraud prevention tech assets, providing further value to existing and future partners.
Over 8,000 partners rely on Integrate for quality fulfillment, accurate reporting and in-depth analytical tools to effectively execute their marketing strategies. If you would like more information please email firstname.lastname@example.org or visit http://integrate.com/Join.aspx.
About Integrate Co-founding Integrate in early 2010, entrepreneurs Hart Cunningham and Jeremy Bloom pursued to develop a technology-based solution that would unify the fragmented advertising industry. With those objectives in mind, Integrate continually evolves as a technology and solutions provider for advertisers striving to effectively plan, launch, analyze and optimize successful marketing strategies. Empowering the marketing efforts of small businesses, enterprise corporations and international ad agencies, Integrate’s Centralized Media-Management Platform streamlines the complex processes associated with media buying. Integrate’s solutions increase operational efficiency and ad performance while preserving brand integrity. For more information, please visit http://www.integrate.com.