PR Log - Aug 31, 2012 - SCOTTSDALE, Ariz. -- Integrate is no stranger to innovation; over the last year, the company has unveiled its Centralized Media-Management Platform (CMMP), empowering media buyers to plan, launch, analyze and optimize marketing strategies across a regulated ecosystem.
The company continues its hot streak with the rollout of the Media Library tool, which allows advertisers to easily share owned media across myriad campaigns. Rather than uploading individual pieces of creative to separate campaigns, Media Library allows creative team members to login and centrally upload creative — such as white papers, banners and textual ads — and quickly assign creative pieces to multiple campaigns simultaneously.
“The new Media Library tool is another value-added service that Integrate’s Centralized Media-Management Platform offers to advertisers.” remarked Hart Cunningham, CEO and co-founder of Integrate. “The Media Library will help advertisers and agencies with multiple brands and campaigns to manage and optimize their creative assets in one spot, a problem we’ve repeatedly heard from advertisers.”
In addition to aiding in organization, advertisers can use the Media Library to track creative performance across any campaign. This attribution process is useful for determining the success of individual pieces of creative and allows for A/B testing, enabling an understanding of creative implementation across individual websites or even across channels.
Integrate’s Media Library functions as a content delivery network in the cloud, facilitating quicker creative load and delivery times. The entire process of creative asset management —designating creative required for specific campaigns, portfolio organization and attribution — has been streamlined with this powerful enhancement.
Over 2,000 partners rely on Integrate for quality fulfillment, accurate reporting and in-depth analytical tools to effectively execute their marketing strategies. If you would like more information please email firstname.lastname@example.org or visit http://integrate.com/Join.aspx.
Co-founding Integrate in early 2010, entrepreneurs Hart Cunningham and Jeremy Bloom pursued to develop a technology-based solution that would unify the fragmented advertising industry. With those objectives in mind, Integrate continually evolves as a technology and solutions provider for advertisers striving to effectively plan, launch, analyze and optimize successful marketing strategies. Empowering the marketing efforts of small businesses, enterprise corporations and international ad agencies, Integrate’s Centralized Media-Management Platform streamlines the complex processes associated with media buying. Integrate’s solutions increase operational efficiency and ad performance while preserving brand integrity. For more information, please visit http://www.integrate.com.