So Far So Good For Eloqua IPO – Shares Up 13% In First Day of Trading
The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua's initial public offering (HPO). The stock opened at $12.02 per share on the NASDAQ for the SaaS provider of performance management technology. It was up more than 15% in trading, up from its $11.50 original stock price. The company sold eight million shares. It had a price range of $10-to-$12 per share.
eloqua

The marketing automation sector is one of the fastest growing in the burgeoning enterprise space. We see proof of this today with Eloqua’s initial public offering (HPO).

The stock opened at $12.02 per share on the NASDAQ for the SaaS provider of performance management technology. It was up 12.92% in trading  from its $11.50 original stock price. The company sold eight million shares. It had a price range of $10-to-$12 per share.

Eloqua is halfway through its fiscal year. In 2011 the company had revenues of $71.3 million, up 40%. In 2011, the company has 327 employees. That’s up 15% compared to 2010.ffer as a software as a service (SaaS).

According to WSJ, Eloqua’s revenue increased 42% to $45 million this year, although the company reported a net loss of $5.5 million, compared with a loss of $3.5 million in the first half of the prior year.

The marketing automation space is highly competitive. Eloqua faces competing from giants like IBM and Oracle. Newer players such as Marketo and Pardot are also considered as competitors.



Stock Market XML and JSON Data API provided by FinancialContent Services, Inc.
Nasdaq quotes delayed at least 15 minutes, all others at least 20 minutes.
Markets are closed on certain holidays. Stock Market Holiday List
By accessing this page, you agree to the following
Privacy Policy and Terms and Conditions.
Press Release Service provided by PRConnect.
Stock quotes supplied by Six Financial
Postage Rates Bots go here