Superpages.com® brings local businesses to consumers in many ways and most recently Twitter users are taking advantage of the useful bot @sp411. The new sp411 Twitter Bot was introduced earlier this month and allows “Tweeple” to search Superpages.com through Twitter with a simple direct message.
“In what is a first to my knowledge,” said leading mobile search analyst Greg Sterling, Founder, Sterling Market Intelligence and Senior Analyst for Local Mobile Search, “Superpages has brought true local search to Twitter through sp411. Twitter users can now conduct searches of the Superpages database and get results as direct messages on Twitter to their local queries. They can also retweet and share them, which makes it that much more interesting.”
How it works:
1. Follow sp411
2. Tweet your search as a direct message: something like… “d sp411 Italian San Francisco” or “d sp411 pizza 75261”
3. Sit back and relax! Up to five results are being sent back to you as direct messages.
The direct messages provide the business name, address, phone number, and a link for more information that takes you to the business’ SuperPage business profile on Superpages.com. On the business’ SuperPage consumers can view ratings and reviews, pictures and videos, specialties, menus and list of services, hours of operation, and much more.
“We are aggressively bringing Superpages.com’s local business information to where the users are,” said Peter Schwab, Director of Mobile at Superpages.com. “As social media advances consumers use a variety of platforms. So whether you are using an iPhone app, a BlackBerry app, widgets, gadgets or Twitter, Superpages.com will be brought to you and finding local businesses will be easy and efficient.”
Now if that isn’t handy enough, the sp411 Twitter Bot also provides search capabilities for:
- Local Weather: “d sp411 weather Chicago”
- Movies: “d sp411 movies (street) (city) (state) (zip)”
- People: “d sp411 (last name, first name OR first name last name) (street) (city) (state) (zip)”
- Reverse Phone Number Lookup: “d sp411 (phone number)”
- Walking or Driving Directions: “d sp411 (walking directions OR directions) from (address 1) to (address 2)
“A version of local search has existed on Twitter for some time: asking your followers for local recommendations about places to stay, things to do and so on. One can also use Twitter search itself, though it’s very hit and miss in terms of the quality of results,” said Sterling. “The [sp411] service proves to be quite useful especially if you’re looking for a specific business phone number or address.”
Follow us on Twitter at Twitter.com/sp411.
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About Idearc Media LLC
Idearc Media LLC, a subsidiary of Idearc Inc. (Pink Sheets:IDARQ), delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions include Verizon® Yellow Pages, Verizon® White Pages, Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect™ direct mail products. For more information, visit www.idearc.com.