September 04, 2009 at 10:46 AM EDT
Superpages.com Brings Local Search to Twitter with the First Local Search Tool @sp411

Superpages.com® brings local businesses to consumers in many ways and most recently Twitter users are taking advantage of the useful bot @sp411. The new sp411 Twitter Bot was introduced earlier this month and allows “Tweeple” to search Superpages.com through Twitter with a simple direct message.

“In what is a first to my knowledge,” said leading mobile search analyst Greg Sterling, Founder, Sterling Market Intelligence and Senior Analyst for Local Mobile Search, “Superpages has brought true local search to Twitter through sp411. Twitter users can now conduct searches of the Superpages database and get results as direct messages on Twitter to their local queries. They can also retweet and share them, which makes it that much more interesting.”

How it works:

1. Follow sp411

2. Tweet your search as a direct message: something like… “d sp411 Italian San Francisco” or “d sp411 pizza 75261”

3. Sit back and relax! Up to five results are being sent back to you as direct messages.

The direct messages provide the business name, address, phone number, and a link for more information that takes you to the business’ SuperPage business profile on Superpages.com. On the business’ SuperPage consumers can view ratings and reviews, pictures and videos, specialties, menus and list of services, hours of operation, and much more.

“We are aggressively bringing Superpages.com’s local business information to where the users are,” said Peter Schwab, Director of Mobile at Superpages.com. “As social media advances consumers use a variety of platforms. So whether you are using an iPhone app, a BlackBerry app, widgets, gadgets or Twitter, Superpages.com will be brought to you and finding local businesses will be easy and efficient.”

Now if that isn’t handy enough, the sp411 Twitter Bot also provides search capabilities for:

  • Local Weather: “d sp411 weather Chicago”
  • Movies: “d sp411 movies (street) (city) (state) (zip)”
  • People: “d sp411 (last name, first name OR first name last name) (street) (city) (state) (zip)”
  • Reverse Phone Number Lookup: “d sp411 (phone number)”
  • Walking or Driving Directions: “d sp411 (walking directions OR directions) from (address 1) to (address 2)

“A version of local search has existed on Twitter for some time: asking your followers for local recommendations about places to stay, things to do and so on. One can also use Twitter search itself, though it’s very hit and miss in terms of the quality of results,” said Sterling. “The [sp411] service proves to be quite useful especially if you’re looking for a specific business phone number or address.”

Follow us on Twitter at Twitter.com/sp411.

Certain statements included in this press release and the hyperlinked materials constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Idearc management’s current views with respect to Idearc’s financial performance and future events with respect to its business and industry in general. Statements regarding Idearc’s exploration of alternatives related to its capital structure are forward-looking statements. Statements that include the words “believe,” “will,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. Idearc cautions you not to place undue reliance on these forward-looking statements. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: (i) that the bankruptcy filing and the related cases disrupt current plans and operations; (ii) risks that Idearc’s business could suffer from the loss of key customers, suppliers or personnel during the pendency of the bankruptcy case; (iii) risks that Idearc’s plan of reorganization fails to obtain the requisite approval from the claim holders entitled to vote on the plan; (iv) risks that Idearc will be able to maintain sufficient liquidity for the pendency of the bankruptcy cases; (v) risk that the bankruptcy court rejects Idearc’s plan of reorganization; (vi) limitations on Idearc’s operating and strategic flexibility during the pendency of the bankruptcy cases; (vii) risks related to a long and protracted restructuring; (viii) risks related to Idearc’s declining print revenue, including a reduction in customer spending resulting from the current economic downturn; (ix) changes in Idearc’s competitive position due to the competition from other yellow pages directories publishers and other traditional and new media and its ability to anticipate or respond to changes in technology and user preferences; (x) declining use of print yellow pages directories; (xi) changes in the availability and cost of paper and other raw materials used to print directories and reliance on third-party printers and distributors; (xii) increased credit risk associated with reliance on small- and medium-sized businesses, in particular in the current economic environment; (xiii) changes in operating performance; (xiv) Idearc’s ability to attract and retain qualified executives; (xv) Idearc’s ability to maintain good relations with its unionized employees; (xvi) changes in U.S. labor, business, political and/or economic conditions; (xvii) changes in governmental regulations and policies and actions of regulatory bodies; and (xviii) risks associated with Idearc’s obligations under agreements entered into with Verizon in connection with the spin-off. For a discussion of these and other risks and uncertainties, see Idearc Inc.’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, Idearc Inc.’s Annual Report on Form 10-K.

About Idearc Media LLC

Idearc Media LLC, a subsidiary of Idearc Inc. (Pink Sheets:IDARQ), delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions include Verizon® Yellow Pages, Verizon® White Pages, Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirect™ direct mail products. For more information, visit www.idearc.com.

(IDAR-G)

Contacts:

Idearc Media
Lisa Vilfordi, 972-453-3916
lisa.vilfordi@idearc.com
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