"I'm There for You Baby, The Entrepreneur's Guide to the Galaxy," a new radio show about entrepreneurship and taking control of your life, has launched on CA$H 1700 AM, a full-service finance talk-format radio station in San Diego.

"Baby," as it's known in the business community, airs on Saturdays from 1-2 p.m., and is hosted by Neil Senturia and Barbara Bry, a husband-wife team who are two of San Diego's most successful entrepreneurs. The show's producer is veteran radio executive Robert Hughes, co-owner of KPRI (102.1 FM). Initial sponsors include Charco Construction and Seltzer Caplan McMahon Vitek, a San Diego law firm.

"BABY" PROGRAMMING

"Baby" features interviews with both successful and up-and-coming entrepreneurs. It includes regular, witty and irreverent segments such as "The Donald Trump Watch (When is enough, enough?)," "Billionaire Update," "Crooks of the Week," and "I wish I had that idea" idea of the week. All shows are available on the "Baby" web site, http://www.imthereforyoubaby.com/, and as a podcast, the Wednesday following airtime. "Baby" originally started as a podcast in February.

Listeners are invited to participate on "Baby" by calling in to 866-888-BABY (2229) to ask questions, get advice or voice opinions. Listeners can also email questions to be read on the air: info@imthereforyoubaby.com. The program streams live on 1700 AM's web site (www.cash1700.com) while the duo is on air.

JULY SHOWS

July 1 show -- available on the web site

-- Vicky Carlson, CEO, Office Pavilion, tells her story of going from 
   receptionist to CEO

-- Alan Webber, co-founding editor, Fast Company magazine, which was 
   sold for more than $300 million

July 8 show -- available on the web site

-- Michael Cunningham, professor, San Diego State University's 
   business school and founder of a printing company that was sold for
   $135 million

-- Karin Sella Sloan, founder and CEO, Let-me-tell-you.com, and 
   winner, New York University's business plan competition in 2004

July 15 -- available on the web site

-- Katherine Kennedy, founder and CEO, Relocation Coordinates, who 
   went from opera singer to relocation specialist

-- Robert Hecht-Nielsen, co-founder of HNC Software and a brilliant 
   theorist on how the brain works, will explain what he's doing in 
   confabulation. HNC revolutionized fraud detection in the credit 
   card industry

July 22 -- live

-- Tina Nova, CEO, GenOptix, a San Diego biotechnology company that is
   revolutionizing the diagnosis and treatment of blood diseases

-- Dmitry Shapiro, founder and CEO, Veoh, a leading Internet video
   web site

THE ENTREPRENEURS

Neil Senturia, who has been a successful Hollywood writer, real estate developer, technology company CEO and venture capitalist, says that ten million people a year in the United States are engaged in starting a business, and about 500,000 new businesses are started each month.

"It will come as no great surprise that most people do not wake up each morning thrilled to be going to work for the man -- or the woman," said Senturia. "What people crave is control over their lives and to create some significant role for its outcome."

Barbara Bry, also a successful serial entrepreneur and Neil's wife, was on the founding management team of Proflowers.com, which was sold to Liberty Media in February 2006 for $477 million. Her media background includes serving as the founding editor and CEO of Voice of San Diego and as a Los Angeles Times business writer.

"We believe that entrepreneurship and taking control of your life can also mean starting a non-profit or finding your niche within a large organization," said Bry, who has been on the founding team of three San Diego non-profit organizations -- CONNECT, Athena and Voice of San Diego. Athena is San Diego's premier organization for women technology executives and entrepreneurs.

Senturia, CEO of Blackbird Ventures, has more than 25 years of diverse entrepreneurial endeavors, including starting two software companies, serving as CEO of a third, real estate development, and screen writing for popular television sit-coms. Senturia and Bry co-founded Atcom-Info, which pioneered high-speed Internet access in hotel rooms; it was sold for $80 million. Senturia is an adjunct professor in the MBA program at San Diego State University, where he teaches new venture creation.

Both Senturia and Bry are active in the San Diego community. They are members of San Diego Social Venture Partners, and serve as mentors at UCSD's Rady School of Management. Bry is a member of Rotary Club 33 and the San Diego Women's Foundation.