CBS and Artificial Life, Inc. Launch 'BIG BROTHER ALL-STARS' Mobile Game Based On the Popular Reality TV Show in the USA

HONG KONG, Jan. 18, 2007 (PRIME NEWSWIRE) -- CBS (NYSE:CBS-A) (NYSE:CBS) and Artificial Life, Inc. (OTCBB:ALIF), a leading provider of award winning mobile technology and applications, today announced the launch of the BIG BROTHER ALL-STARS mobile game based on CBS Television Network's popular reality TV show, BIG BROTHER.

"We are very excited about this product launch and the opportunity to release the second product in co-operation with CBS Interactive. The game is an action type game closely related to the content of the 2006 All Stars version of the popular U.S. TV show," said Eberhard Schoneburg, CEO of Artificial Life, Inc.

"This mobile game will allow you to have your favorite BIG BROTHER house guests with you on your cell phone at all times," said Cyriac Roeding, Vice President, CBS Wireless. "This is exactly the right fit for the BIG BROTHER audience which is both digitally sophisticated and engaged. We are thrilled to be working with Artificial Life to bring BIG BROTHER to virtual life on the mobile platform."

This innovative mobile game is now available for download on the mobile-commerce portal www.botme.com and is scheduled to be offered through U.S. carriers and U.S. mobile aggregators as well in the near future.

In this action game, players take on the role of an uninvited visitor and go on a mission to explore a model of the Big Brother(tm) house and set up spy cameras. Players sneak around the Big Brother(tm) house and must be careful not to get caught! If players are caught by one of the simulated house guests then they will be punished and must either clean the virtual toilet or do the dishes and then they will be kicked out of the Big Brother(tm) model house.

The Big Brother(tm) mobile game will be available in the USA only -- for an initial price of $2.99. The game is compatible with most mobile phones although some features of the game, storylines and general functionality will vary among wireless devices. The game runs on and supports many 2G and 3G handsets. For more details please visit: www.botme.com

Big Brother(tm) is a trademark of Endemol.

About CBS Corporation

CBS Corporation (NYSE:CBS-A) (NYSE:CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.

About Artificial Life, Inc.

Artificial Life, Inc. (OTCBB:ALIF) is a public U.S. corporation headquartered in Hong Kong and a leading global provider of multi award winning mobile technology, content, games and applications. For more details please visit any of our corporate websites: http://www.artificial-life.com; http://www.v-girl.com; http://www.virtual-boys.com; http://www.toonmates.com; http://www.v-disco.com; http://www.v-penguins.com; http://

"Safe Harbor" Statement under the Private Securities Litigation Reform Act of 1995: Statements in this press release regarding Artificial Life, Inc.'s business which are not historical facts are "forward-looking statements" that involve risks and uncertainties. For a discussion of such risks and uncertainties, which could cause actual results to differ from those contained in the forward-looking statements, see the "Risk Factors" described in the Company's Annual Report or Forms 10-K, 10-K(SB) or 10-Q(SB) for the recent fiscal years. All information set forth in this press release is as of January 18, 2007 and Artificial Life, Inc. undertakes no duty to update this information unless required by law.

CONTACT:  Artificial Life
          Sandy Yeung
          (+852) 3102 2800
          s.yeung@artificial-life.com  

          CBS Corporation
          Shannon Jacobs
          (212) 975-3161
          sljacobs@cbs.com
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