MELBOURNE, AUSTRALIA, May 30, 2009 /24-7PressRelease/ -- InterfaceFLOR, the world's largest manufacturer of carpet tiles has launched new campaigns in Australasia, designed to change the perception of carpet tiles from a boring grey flooring finish, to a creative design palette for the floor.
With a campaign theme of 'The Floor Revisited', InterfaceFLOR is using a mix of magazine ads and social media footage to encourage architects, designers and interiors specifiers to embrace their new flooring concept 'the 5th Wall'.
To help InterfaceFLOR communicate this 'Change Your Perspective' message - and as part of their soft floor category leadership position - InterfaceFLOR commissioned a suite of brand communication materials including an innovative online video.
Sally Orme, Marketing Communications Manager at InterfaceFLOR in Australia commented:
"The campaign ads and fast frame video footage clearly demonstrate how carpet tiles can be used in highly creative and imaginative ways."
As InterfaceFLOR's product range is utilised in a wide range of commercial environments including office, education, healthcare, hospitality and retail, the company's new brand communication campaign emphasises its role as a leader and innovator in interior design finishes.
Notes to editors:
A natural innovator with over 35 years in the industry, InterfaceFLOR is the design leader in carpet tiles and has also once again been recognized as the #1 global leader in sustainability. GlobeScan's(1) 2008 Survey of Sustainability Experts ranked Interface, Inc., InterfaceFLOR's parent company, as number one globally for Leading Corporate Social Responsibility, with Toyota and BP coming in second and third respectively.
(1) GlobeScan's Survey of Sustainability Experts is published twice yearly. Each report is based on the strategic insights and predictions provided by a selected panel of experts across mainly OECD countries. The panel represents all industry sections, as well as leaders of major policy institutes and non-government organisations.