MANCHESTER, ENGLAND, April 25, 2009 /24-7PressRelease/ -- A NEW trend in beauty has been seen by staff at Transform, the UK's leading plastic surgeons and non-surgical treatments: the rise of Botox Grannies.
More and more women over 60 are having non-surgical treatments including Botox, dermal fillers and skin peels and treatments, as well as plastic surgery such as breast implants and facelifts.
Encouraged by their daughters and the increasing high profiles and media coverage of amazing looking celebrities who are in their 50s, 60s and 70s, such as Joan Collins, Jane Seymour and Lulu, UK's Botox Grannies are driving a new demand for non-surgical cosmetic treatments.
Plastic Surgery and Botox Grannies
Transform Plastic Surgery, the UK's leading cosmetic surgeons and non-surgical providers, has noticed the number of Botox Grannies double in the last two years and claims that the over 60s market now accounts for over a sixth of all Botox injections carried out across cosmetic treatment clinics nationwide.
Disposable Income & Lifestyle
This group of recently retired have more disposable income than ever before and coupled with the increasing profile and popularity of plastic surgery and non-surgical treatments many women are wondering why they shouldn't treat themselves and ensure they look good in their twilight years.
Recent celebrity photos of Helen Mirren looking amazing in her red bikini have also fuelled the demand for both non-surgical and surgical treatments. Other figures released by Transform Cosmetic Surgery show that the number of breast implants, breast augmentations and face lifts among this generation has increased by a third on the previous year.
Botox & Confidence
Gwen Davies, non-surgical manager at Transform Cosmetic Surgery explains the benefits of Botox for the over 60s: "There are two types of older women who want to have Botox and dermal fillers: those who have been having treatments subtly for the past 15 years and just want to look fresh and age slowly, and those who are just discovering the benefits. Botox is not a magic cure for deep wrinkles but it can soften lines around the eyes and mouth which can have a fantastic freshening effect on the face.
"Women over 60 who are having treatments tend to be more discreet about what they have done in comparison to their younger counter parts. Women who have looked after themselves and already have good skin would benefit from Botox the most. A small amount of Botox can have a wonderful effect on their appearance and self-confidence."
Shami Thomas from Transform Cosmetic Surgery states: "The number of procedures carried out is continuously rising, even during the credit crunch people still want to look good and are sill happy to spend money on their appearance. People are now living longer than ever before and there are so many high profile older actresses that women want the same effects at home.
"Many older celebrities are also very open about their treatments that they have had done so it is only helping to increase the confidence of potential patients about becoming a British Botox Granny."
- 8% of all Transform's Botox patients were over 60 in 2007 and 14% of all Transform's Botox patients were over 60 in 2008
- Breast implants and breast augmentations for the over 60s increased by 31% between 2007 and 2008
- Face lifts for the over 60s increased by 35% between 2007 and 2008
- Transform Cosmetic Surgery Group is Britain's largest and most popular cosmetic surgery group network with over 30 years experience and 26 clinics across the UK
- Transform offer a comprehensive and extensive post-operative care programme, which is - included in the cost of the treatments. The programme serves to ensure that recovery is as swift and problem free as possible.
- Transform work with highly qualified and specialist cosmetic surgeons and nursing staff.
- Transform is a member of the Covenant Healthcare Group