Los Angeles-Based Equipment For Living Debuts Arrival Kit for Baby Gift Bag; Offers 10% Discount in Celebration of Mother's Day and Father's Day
LOS ANGELES, CA, April 24, 2009 /24-7PressRelease/ -- Equipment For Living (www.equipmentforliving.com), a Los Angeles-based company, announced today that they are offering a line of products aimed at consumers who are looking for gifts for new parents that have both form and function. The company's initial product offering is the Arrival Kit For Baby, a stylish, eco-friendly gift bag filled with essential items to prepare for baby's homecoming.
Founder and CEO Lisa Hackman, a former music industry executive, decided to launch her own company after years of friends inquiring about her hand-made gift bags. From Hackman's perspective, "After having my first child, I quickly realized that many of the things I received as gifts were not exactly useful in the day-to-day situations with my son. Until you're a parent in one of those moments, it's difficult to know what you really need. I began by taking the tools or 'equipment' that worked for me and my children and making it available to my friends to assist with their own baby needs. My company grew from those endeavors."
Equipment For Living offers two versions of the Arrival Kit For Baby: Essential Baby and Natural Baby. Both gift bags include over a dozen products parents can use in a variety of everyday situations such as pacifiers, travel first-aid kits, sunscreen, diaper cream, etc. Choices range from brand name / traditional items (Essential Baby) and more organic / homeopathic choices (Natural Baby). Wrapped in either Equipment for Living's signature Oilcloth Bags or Weekender Bags, these kits provide versatile, stylish options for gift-giving and a perfect way to stock the nursery. Each bag is eco-friendly, machine washable and available in a variety of modern designs and colors.
To celebrate Mother's Day and Father's Day, Equipment For Living will offer a 10% discount on orders for either Arrival Kit Essential Baby or Arrival Kit Natural Baby through June 21, 2009.
Customers can place their order and proceed to directly to checkout as the 10 % discount has been applied to the current prices.
About Equipment For Living
Lisa Hackman founded Equipment For Living in 2008 after spending over 15 years as a Marketing and Promotion executive within the music industry. In 2002, Hackman launched California Living, a Los Angeles based sophisticated furnishings store, with her husband, Andy. She also co-founded Family Safe in 2007, an innovative company dealing with disaster preparedness of families with small children. Ms. Hackman's goal with Equipment For Living is to take her knowledge of the marketplace along with her experience as a parent and her work with families to offer clients stylish yet practical solutions to gift giving, whatever the occasion.