2D Barcode Campaign Powered by Scanbuy Wins Digital Out-of-Home Media Award for Campaign with Citysearch and Discovery Communications. First Major US Outdoor Campaign to use ScanLife Technology
NEW YORK, NY, April 24, 2009 /24-7PressRelease/ -- Scanbuy, a global leader in mobile marketing solutions, announced today that one of it's 2D barcode projects has won an award from MediaPost's Digital Out of Home Media Awards. The award is for the category of "Best Integration with Mobile" and the campaign launched in 2008 in partnership with Citysearch and Discovery Communications.
Mobile barcodes were distributed in San Francisco using a number of outdoor media tactics to provide people with immediate access to local information like restaurant reviews, weather updates, and landmark audio tours - all on the mobile phone. Discovery Communications used EZcodes (2D barcodes) on bus shelters and kiosks which linked to mobile audio tours for that specific neighborhood. Citysearch placed EZcodes at hundreds of restaurants which linked directly to their specific mobile site so potential customers could see the latest reviews of that specific location.
"Our partners used our technology to give their audience a more interactive and engaging experience from physical media, right when they needed it most," said Jonathan Bulkeley, Chief Executive Officer of Scanbuy. "We are very pleased that our ScanLife technology is getting recognition from the marketing and advertising industry, and we will surely see this kind of innovation continue in the near future."
Marketers and media providers have been using the ScanLife Code Management Platform to easily create and track 2D barcode campaigns. Non-business users can also create their own codes for free which link to their social networking sites or contact information. These codes can be placed on Web sites, business cards, and other printed or digital media.
The ScanLife application converts millions of camera phones into a 2D barcode reader and it can be downloaded for free at http://www.getscanlife.com on the mobile browser.
About Scanbuy, Inc:
Scanbuy is the leading global provider of mobile marketing solutions that use the camera phone as the link between the physical world and the digital world. The ScanLife mobile application and Code Management Platform have been successfully deployed and supported by leading mobile providers and handset manufacturers in the United States, Mexico, France, Spain, and Denmark. Media companies and marketers use the platform to create and manage measurable 2D barcode campaigns, extending brand engagement onto mobile devices.