LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- Consumer Electronic Show (CES) -- Leslie Moonves, President and Chief Executive Officer of CBS Corporation (NYSE:CBS) (NYSE:CBS.A), gave the keynote address at the 40th Annual International Consumer Electronics Show in Las Vegas today, sharing the stage with a wide range of stars from the interactive community. Joining Moonves were talent from within the CBS Corporation, followed by several partners and associates that CBS is working with in the digital space.
"There's no such thing as old or new media anymore. We're just media," Moonves said. "Whether 'programming' means CSI or C++, we're all playing on the same big digital field." In his remarks, Moonves emphasized CBS's multi-faceted approach to embracing the digital opportunity. "In some cases, we're developing our ideas entirely in house. And in other cases we're forming partnerships to bring ideas to life," he said.
Moonves cited a recent CBS report that showed 53% of fans who watched a TV show online turned around and watched the show on the network. "The more the public becomes connected to digital media, the more engaged they become with the content, and with each other." Introducing those from within the CBS Corporation, Moonves said, "These individuals represent all kinds of perspectives and expertise, and are some of CBS's most visionary intrapraneurs."
Featured were: * Anthony Zuiker, Creator of CSI: CRIME SCENE INVESTIGATION, the world's largest television franchise. Zuiker described the transformation of his initial idea into the multi-platform global hit that it is today, stressing how audience participation has added to the show's success. * College Sports Television Founder and President Brian Bedol. Bedol showcased CSTV's sports community platform FansOnly, which allows friends to create their own viewing groups in a virtual Skybox. * Radio personalities Gregg Hughes and Anthony Cumia, hosts of THE OPIE & ANTHONY SHOW. Hughes and Cumia explained how online video is turning the entire world into a virtual studio by inviting listeners to participate in real-time and by allowing them to stay with the show even when it's not on the airwaves. * Ilene Chaikin and Jennifer Beals, creator and star of Showtime's THE L WORD. Chaikin and Beals provided a demonstration of OurChart.com, a new social networking web site for the lesbian community inspired by the show.
Moonves then invited several companies that CBS is working with to share the stage. Highlighting the pivotal role of collaboration in shaping the future of content, Moonves said, "These companies are helping us extend the digital and interactive reach of our world class assets, and to build deeper connections with our audiences." Featured were:
* Linden Lab Founder and CEO, Philip Rosedale. Rosedale showcased the online virtual world Second Life, where users can create and shape their content experience each time they enter the space. Rosedale also showed a machimina, produced by Electric Sheep, featuring two impassioned Star Trek fans. Following Rosedale's remarks, Moonves announced that CBS will be partnering with Electric Sheep to build a Star Trek environment within Second Life. * Sling Media Co-Founder and CEO Blake Krikorian. Krikorian introduced a new application and service from Sling Media called Clip+Sling. Together with CBS, Sling Media is beta testing a new technology designed to help audiences share short segments of programming. See related release: "Sling Media and CBS Announce Beta Test Of New Delivery System for Video." * Chad Hurley, Co-Founder and CEO of YouTube. Hurley talked about the success of CBS Corporation content on YouTube, and highlighted a contest that gives YouTube users a chance to have their 15-second personal message broadcast during CBS Sports Coverage of Super Bowl XLI on Sunday, Feb. 4, 2007. "Seeing YouTube evolve into a centerpiece of CBS's entertainment plans makes me incredibly proud," Hurley said. (See related release: "User Generated Video Goes from Online to On-Air in New CBS/YouTube Campaign.")
"Anything is possible," Moonves said. "Audiences know that, content people know that, and innovators in the digital space know that. In the weeks and months to come, we'll have a lot more news on how we'll be working with the interactive community in ways both big and small," Moonves concluded.
About CBS Corporation
CBS Corporation (NYSE:CBS.A) (NYSE:CBS) is a mass media company with constituent parts that reach back to the beginnings of the broadcast industry, as well as newer businesses that operate on the leading edge of the media industry. The Company, through its many and varied operations, combines broad reach with well-positioned local businesses, all of which provide it with an extensive distribution network by which it serves audiences and advertisers in all 50 states and key international markets. It has operations in virtually every field of media and entertainment, including broadcast television (CBS and The CW -- a joint venture between CBS Corporation and Warner Bros. Entertainment), cable television (Showtime and CSTV Networks), local television (CBS Television Stations), television production and syndication (CBS Paramount Network Television and CBS Television Distribution Group), radio (CBS Radio), advertising on out-of-home media (CBS Outdoor), publishing (Simon & Schuster), interactive media (CBS Interactive), music (CBS Records) and consumer products (CBS Consumer Products). For more information, log on to www.cbscorporation.com.
Source: CBS Corporation
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