User-Generated Video Goes From Online to On-Air in New CBS/YouTube Campaign
CBS Interactive Launches '15 Seconds' Campaign - Offering Internet Users The Chance To Have Their Personal Messages To The World Broadcast On Network Television

LAS VEGAS, Jan. 9 /PRNewswire-FirstCall/ -- Consumer Electronics Show (CES) -- In an exciting collaboration between traditional and emerging media, CBS Interactive ("CBS") is giving internet users a chance to have their personal message to the world seen by millions of television viewers. CBS has launched a new community campaign called "15 Seconds," where viewers post their 15-second inspirational messages on YouTube, and CBS then chooses the best viewer-videos to be broadcast on the Network.

Selected "15 Seconds" viewer videos will be seen on the CBS Television Network periodically throughout the season at pre-announced intervals. The first viewer-video will be broadcast before the game during CBS Sports daytime coverage of Super Bowl XLI on Sunday, Feb. 4, 2007.

Viewers can submit their 15-second taped message now on YouTube at The videos need to be an inspiring 15-second message on any topic the viewer chooses. Every two weeks, CBS will select five videos from the "15 Seconds on CBS" YouTube Group and post them on From the videos posted on, the judges will select at least one video for possible broadcast each calendar quarter on the CBS Television Network. Viewers submitting videos must be 18 years of age or older and must abide by YouTube's Community Guidelines at No profanity or nudity will be accepted. Rules and details regarding CBS's "15 Seconds" community campaign can be found on at

Source: CBS Corporation

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