Quicken Online Can’t Believe Mint Is Doing So Well; Sends Threatening Letter
Intuit, the company behind the well-known Quicken suite of money management software that includes Quicken Online , can't believe how well its competitor Mint is doing. In fact, they were so bewildered by Mint's claims of gaining 3,000 new users a day and jumping from 600,000 to 850,000 users in a matter of months that they decided to send a threatening letter demanding an explanation for this apparently inconceivable feat. We've obtained copies of both Intuit's letter and Mint's reply, which we've embedded below. From Intuit's letter: "While we do not wish to suggest that Mint.com is engaging in false advertising, the substantial difference in claimed user numbers over a short period time [from 600,000 to 800,000] is of some concern. As a result, we're requesting that you provide us with the Substantiation and evidence that you rely upon to support the above reference claims... before February 6, 2009." Note that the letter says that Intuit doesn't "wish to suggest that Mint is engaging in false advertising", despite the fact that that was the entire purpose of the letter. Nice.
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