January 04, 2007 at 08:00 AM EST
True Religion Apparel to Open New Branded Store at The Galleria in Houston, TX

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced it has signed a new lease agreement to open a branded store in The Galleria, the premier shopping destination in Houston, Texas. As with all of the companys new stores, the Houston location will carry the entire True Religion line of apparel, including Mens, Womens, and Kids denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, as well as sportswear, including knits, wovens, loungewear and outerwear.

The Galleria has 375 stores, draws more than 24 million annual visitors and is known as the #1 shopping destination in Houston and the fourth largest mall nationwide. The mall spans 2.4 million square feet of retail space, showcasing a variety of restaurants and the best names in retailing, including Cartier, Gucci, Louis Vutton, Nieman Marcus, Nordstrom, Ralph Lauren, Saks Fifth Avenue and Tiffany & Co. The True Religion-branded store will occupy 1,508 square feet and is scheduled to open in the summer of 2007.

We have established a robust pace to open new True Religion branded stores throughout the country, and the Houston Galleria location is emblematic of the premier locations we are targeting, said Michael Buckley, president of True Religion Apparel, Inc. While we are opening stores methodically, we are extremely encouraged by the sales success we have witnessed thus far, encouraging us to continue to roll out our retail strategy throughout 2007.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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