December 19, 2006 at 08:00 AM EST
True Religion Apparel Signs Lease for New Branded Store in Lincoln Park, Chicago

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the signing of a lease agreement to open a branded store in the popular, upscale Lincoln Park neighborhood of Chicago. The store will carry the entire True Religion line of apparel, including Mens, Womens, and Kids denim jeans, jackets, shirts, T-shirts, skirts, fleece hoodies and pants, as well as sportswear, including knits, wovens, loungewear and outerwear.

Second only to New York Citys Central Park, Lincoln Park is known as one of the countrys finest urban playgrounds for recreation and for shopping, populated with world-renowned fashion boutiques and home to specialty retailers including Barneys, LOccitane and Nine West. The 1,028-square-foot True Religion store is scheduled to open in the Spring of 2007 in the heart of the high-traffic retail area on Halsted Street, immediately adjacent to the popular shopping thoroughfares of Armitage and Sheffield Avenues.

We continue to advance our mission of establishing branded stores in the most popular fashion destinations nationwide, and have opened three new stores in the past five months in highly desirable locations and committed to five more, said Michael Buckley, president of True Religion Apparel, Inc. We have been extremely pleased with the response we have received thus far to our recently opened stores and believe our retail strategy will serve the company well both from a branding and financial standpoint.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium global lifestyle brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit, may be found in premier department stores and boutiques in 50 countries including the United States, Canada, Germany, United Kingdom, France, Spain, Scandinavia, Greece, Italy, Mexico, South America, Australia, South Africa, the Middle East, Korea, Japan, and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

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