NEW YORK, NY, February 11, 2009 /24-7PressRelease/ -- In these stressful times, a good night's sleep has become especially valuable, and increasingly difficult to get. Snoring and sleep apnea (a medical problem where the airway collapses during sleep) rob people and their bed partners of the rest they need to face their daily challenges.
45% of the population snores and 20 million people in the United States alone have sleep apnea. Of these, only 10% have been diagnosed and treated; and of those treated, many cannot tolerate their prescribed medical device known as CPAP (continuous positive air pressure supplied through a nasal mask) - which supports the airway during sleep.
Snoring Isn't Sexy, LLC was formed to alert the public to the medical dangers and social hazards of snoring and sleep apnea, and to introduce an alternative treatment that can be provided by specially educated dentists for patients who cannot wear their CPAP units and those who may prefer an oral appliance.
Small, comfortable, dental mouthpieces that hold the lower jaw in a forward position have been proven to support the airway to prevent collapse, and have been approved as a primary treatment in mild to moderate sleep apnea - and, as an alternative to, or in conjunction with CPAP when needed.
Dr. Jack Cherin of Virginia Beach, Virgina is now affiliated with Snoring Isn't Sexy. Dr. Cherin is a graduate of the University of Virginia with a B.A. degree, and of Temple University with a DMD degree. He has been practicing in Virginia Beach for over 30 years, and practices in the area of craniofacial pain, TMJ dysfunction, and dental sleep appliances for snoring and sleep apnea.
Dr. Cherin has been practicing dental sleep medicine for over 20 years and is a long time member of the American Academy of Dental Sleep Medicine and Dental Organization for Sleep Apnea. He is a fellow in the American Academy of Craniofacial Pain and the Academy of General Dentistry. He is also a Diplomate in the American Board of Craniofacial Pain and the American Academy of Pain Management.
Dr. Cherin works with all local sleep labs, sleep physicians, and is on staff at Sentara hospitals. Dr. Cherin has many hours of continuing education and training in dental appliances for snoring and sleep appliances, and continues to participate in over 100 hours of education in each year.
More information about snoring, sleep apnea and Dr. Cherin can be found at his web site at http://JackCherinDMD.SnoringIsntSexy.com and at http://www.snoringvirginiabeach.com.
About Snoring Isn't Sexy, LLC
Snoring Isn't Sexy, LLC was founded in 2008 by Laurence I. Barsh, DMD, a dentist who has been involved with sleep medicine since 1992 and who now devotes full time to educating the public about dentistry's role and responsibility in the recognition and management of snoring and sleep apnea. Dr. Barsh and the dentists associated with Snoring Isn't Sexy, LLC feel strongly that management of sleep-breathing disorders is a shared responsibility of both the medical and dental professions.
Snoring Isn't Sexy,LLC consists of independently owned and operated affiliated offices. Visit http://www.SnoringIsntSexy.com for a directory of all participating dentists.
Dr. Barsh is available for interviews about the company and can be reached at firstname.lastname@example.org or 888.203.0488.