ID Watchdog Joins American National Standards Institute Panel to Write Study Rules to curb Identity Theft

Denver, COLO., Feb. 9, 2009 – ID Watchdog, (TSX Venture: IDW), which provides the most comprehensive consumer identity monitoring service available, has joined the Identity Theft Prevention and Identity Management Standards Panel (IDSP), a committee of the American National Standards Institute (ANSI), to establish standards for the protection of personal identify information and fair information handling.

The panel will write voluntary industry and consumer standards to cover such critical concerns as securing storage and transfer of vital personal information and rules for authenticating credit cards users, among others.

ID Watchdog’s Vice President of Strategy and Policy Madison Ayer said: “IDW has a unique consumer perspective on the early stages of identity theft and the true damages that consumers experience through the corruption of their consumer reports. We expect to make significant contributions to help advance the work of the IDSP and thus to take an active role in the development of the industry in the long-term.”

Jim McCabe, director of IDSP said, “As the scope of personally identifiable information vulnerabilities increases, it’s imperative that industry stakeholders work together to develop cooperative solutions. IDSP is an important initiative to bring together different perspectives on the problem of data security and identity theft, and we’re pleased to welcome IDW to contribute to the efforts.”

Through its participation in the IDSP, ID Watchdog is a member of ANSI. The company is also an active member of the International Association of Privacy Professionals and the Better Business Bureau.

ID Watchdog executives developed its patent-pending identity theft monitoring technology in conjunction with consumer advocates, consumer protection agencies, law enforcement agencies, banks, privacy experts and technology professionals. The company’s technology searches a broad range of data sources for signs of identity theft and provides immediate containment and resolution services, which differentiates it from competitors that package credit monitoring as identity theft protection.

About ID Watchdog, Inc.

Headquartered in Denver, ID Watchdog is the only identity theft detection and resolution company that provides patent-pending, three-tiered comprehensive monitoring, detection and resolution for identity theft. Unlike its competitors, ID Watchdog proactively detects identity theft problems at their source. Developed with the assistance of national consumer advocacy groups; the U.S. Postal Service; federal, state and local law enforcement agencies, and state and local Attorneys General, ID Watchdog’s service is focused on detecting the source of identity theft problems as early as possible, in as many places as possible, and taking immediate corrective action on behalf of the consumer. For more information, please visit www.IDwatchdog.com.

Contact:

Felicia Morgan

ID Watchdog, Inc.

303-339-8099

InvestorRelations@idwatchdog.com

www.idwatchdog.com

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