My Shoe Store Extends 1.5 Million Dollar Contract for Web, eCommerce and Distribution Services With Port City Web

Port City Web, LLC, ( an award winning, full service eCommerce design, development and online marketing company today announced that long-time client, My Shoe Store (formerly Lord John's Footwear), has extended its contract with Port City Web for another 2 1/2 years. The contract is valued at an estimated 1/2 million dollars annually, or approximately 1.5 million dollars over the term of the new contract.

Lord John's Footwear ( of NYC, a customer of Port City Web since 2003, was recently acquired by My Shoe Store, Inc., of New Hampshire. My Shoe Store, Inc. (, took over the contract that Port City Web had with Lord John's Footwear and extended it until the late Spring of 2009. "I'm thrilled that the contract was extended for another couple of years," noted Erik Crago, President and CEO of Port City Web. "This has been a great opportunity for us to grow into all aspects of eCommerce, which has taught us very valuable lessons on writing our eCommerce software. It's one thing to be a software development company implementing eCommerce software, but to witness how it's used from an operations and customer service standpoint -- that changes everything," said Crago. "Not a day goes by that we don't add a new feature, modify an existing feature, or just make the user or employee experience that much better."

Over the course of the last 12 months, Port City Web has been working closely with both companies as they integrated the eCommerce platform with both Lord John's Footwear and My Shoe Store's eCommerce websites. "With over 300,000 orders and customers, and millions of dollars per year in annual sales, downtime was not an option," noted Crago. "We needed to develop a strategy to implement the two sites for the eventual transitioning to My Shoe Store's site, and we couldn't have any downtime. The end result was a smooth transition, with both sites sharing the same data in real-time."

While this transition was taking place, Port City Web also maintained its contractual obligations to market both websites through SEM (Search Engine Marketing) and SEO (Search Engine Optimization) programs, along with paid placements in Google and Yahoo! Combined, both companies saw an increase of 25% in December 2006 online sales compared to December of 2007. "It's been a great experience working with them from the early days of Lord John's Footwear opening its doors in New York City, to the merge with My Shoe Store in New Hampshire," said Crago. "We continually work with them to increase their sales, improve customer service, and use technology to improve their overall business practices. And as they grow, so grows Port City Web."

About Lord John's Footwear and My Shoe Store, Inc.

Lord John's Footwear ( and My Shoe Store, Inc. ( offer free shipping and a diverse collection of footwear for men, women and children, from brands like Ecco, Merrell, Timberland, Earth, Crocs, Neos, Havaianas, Haflinger, Reef, Birkenstock. Founded in 2003, they have grown to be two of the most popular shoe stores online.

About Port City Web, LLC

Port City Web is an award winning, full service eMarketing and eCommerce website development company, that designs, develops and hosts business web sites, and delivers innovative, cost effective electronic marketing tools that are built to work with current systems. Past and present clients include The University of New Hampshire, Born & Bicknell, Columbia University, Service Credit Union, NAPS, K2 and Lonza Biologics.

Mike Kyriannis
Lord John's Footwear
Email Contact
(603) 373-9225

Erik Crago
Port City Web, LLC
Email Contact
1-800-291-7147 ext. 703

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