January 03, 2007 at 07:00 AM EST
Trump Super Premium Vodka Rolls Out in the Illinois Market
Union Beverage Company Advance Kick-Off Date of Trump Super Premium Vodka

Drinks Americas Holdings, Ltd. (OTCBB: DKAM) ("Drinks Americas" or the "Company") announced today that Trump Super Premium Vodka has arrived in Chicago and is being distributed by Union Beverage throughout Illinois to restaurants, bars, hotels, lounges and accounts that sell premium spirits.

Trump Super Premium Vodka was due to kick off in Chicago at the end of the month. Due to consumer inquiries and retail demand, the brand went to market as soon as product reached the warehouse.

Trump Super Premium Vodka is rolling out nationally and expected to be available across the country over the next two months.

Derek Holmes, Vice President General Sales Manager of Union Beverage, described how Union management was impressed by the number of phone calls from consumers and retailers that Union had received in advance of the launch of Trump Super Premium Vodka. Holmes stated, "Union Beverage believes that Trump Vodka, branded with one of the most recognizable names in the world, will be one of the most successful new product spirit launches in 2007."

Patrick Kenny, CEO of Drinks Americas, stated, "Illinois is one of the top five states for vodka consumption and a huge opportunity for Trump Super Premium Vodka. We moved the introduction date up based on retailer and consumer demand. We fully expect the brand's momentum to continue in the Chicago market and know that Union will do a great job distributing the brand."

About Drinks Americas

Drinks Americas develops, owns, markets, and nationally distributes alcoholic and non-alcoholic premium beverages that are often associated with renowned icon celebrities. Drinks' portfolio of premium alcoholic beverages includes Donald Trump's Trump Super Premium Vodka, Willie Nelson's Old Whiskey River Bourbon and Bourbon Cream and Drinks' non alcoholic brands to include the distribution of Paul Newman's Own Lightly Sparkling Fruit Juice Drinks and Flavored Waters.

Other products owned and distributed by Drinks include Damiana, the Mexican liqueur, Aguila Tequila; Drinks' award-winning Cohete Rum Guarana from Panama, Swiss T and Rheingold Beer. Damiana, Old Whiskey River Bourbon, Y Sake, Aguila Tequila and Cohete Rum are Gold and Silver Medal award winners respectively from the International Beverage Tasting Institute and the San Francisco International Wine and Spirits Competition.

For further information, please visit our website at www.drinksamericas.com.

Safe Harbor

Except for the historical information contained herein, the matters set forth in this press release, including the description of the company and its product offerings, are forward-looking statements within the meaning of the "safe harbor" provision of the Private Securities Litigation Reform Act of 1995. These forward-looking statements are subject to risks and uncertainties that may cause actual results to differ materially, including the historical volatility and low trading volume of our stock, the risk and uncertainties inherent in the early stages of growth companies, the company's need to raise substantial additional capital to proceed with its business, risks associated with competitors, and other risks detailed from time to time in the company's most recent filings with the Securities and Exchange Commission. These forward-looking statements speak only as of the date hereof. The company disclaims any intent or obligation to update these forward-looking statements.


Contact for more information:
Michael Smith
Rubenstein Public Relations
212-843-8328

Investor Relations Contacts:

Fred Schulman
General Counsel
East Coast Venture Capital
30 East 29th Street, Suite 204
New York, NY 10016
(212) 686-1515

Stanley Altschuler
Strategic Growth International
150 East 52nd Street, 22nd Fl.
New York, NY 10022
(212) 838-1444
Email Contact

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