At the close of business Monday, DC Brands International (PINKSHEETS: DCBI) announced they have sold some $48,000+ in their new product in the three short weeks prior to the Christmas/New Year's break. The company's president, Richard Pearce, said, "No doubt the distributors understand the positioning, packaging and price point advantages we have to offer with our new Turn Left product. We had some 70+ kits delivered to major retailers and key distributors across the country just before the holidays; nine of which we spoke with before the break that either bought already or have initial orders pending. Admittedly, it is a real tough time of year to introduce anything new. We are competing with the holidays and all of our competitors' Q4 sales programs plus the cold weather has a direct effect on street sales. Yet, through it all, with no form of marketing support yet, this product is already getting traction and we fully expect to be able to announce some much larger sales and major retailer agreements shortly. Right now, we wholeheartedly believe that within 60-90 days it will become our number one seller eclipsing our original Dickens Cider and our Dickens bag-in-the-box sales."
For more information on the company, visit their web site at www.DickensEnergyCider.com
Note: Except for the historical information contained herein, this news release contains forward-looking statements that involve substantial risks and uncertainties. Among the factors that could cause actual results or timelines to differ materially are risks associated with research and clinical development, regulatory approvals, supply capabilities and reliance on third-party manufacturers, product commercialization, competition, litigation, and the other risk factors listed from time to time in reports filed by DC Brands International with the Securities and Exchange Commission, including but not limited to risks described under the caption "Important Factors That May Affect Our Business, Our Results of Operation and Our Stock Price." The forward-looking statements contained in this news release represent judgments of the management of DC Brands International as of the date of this release. DC Brands International and its managers and agents undertake no obligation to publicly update any forward-looking statements.