January 27, 2009 at 12:21 PM EST
True Religion Opens New Branded Retail Store at the Mall at Millenia in Orlando, Florida

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the opening of a new branded retail store at the Mall at Millenia in Orlando, Florida. Located at 4200 Conroy Road, the 1,200 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear, handbags and fragrance.

Centrally located in Orlando, the largest tourist destination in the United States, the Mall at Millenia spans over 1.2 million square feet of retail space and hosts the only Neiman Marcus and Bloomingdale’s in Central Florida. With easy access off the I-4 and the Florida Turnpike, The Mall at Millenia is located within minutes of every major tourist attraction in Orlando and is within 20 minutes of over 100,000 hotel rooms. The Mall at Millenia has more than 150 specialty shops and restaurants and includes the only Orlando-area stores for premium brands such as Louis Vuitton, Gucci, Tiffany, Burberry and Jimmy Choo.

“We are pleased to present our entire True Religion Brand Jeans collection to residents and visitors to the greater Orlando marketplace,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. “With some of the finest names in luxury retail, we are confident that the Mall at Millenia will serve to support our premium brand well.”

“With sales per square foot in excess of $1,000, The Mall at Millenia represents an excellent location for a True Religion branded retail store,” said Michael Buckley, president of True Religion Apparel, Inc. “We are pleased with our ability to continue to partner with some of the country’s finest retail centers as we further expand our branded retail store base.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high-quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum / Laura Foster
310-954-1115
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