Advertisers Go Viral
Most people wouldn’t normally care about an April 17 baseball game between the Fresno Grizzlies and Tacoma Rainiers of the Pacific Coast League. But a long foul ball by Tacoma outfielder Brent Johnson made headlines when it was snagged by a stadium ball girl who propelled herself off the outfield wall leapt several feet into the air and made a spectacular grab. Footage of the catch entitled Ball Girl made its way online a couple of months later drawing over 1 million views on YouTube. But the catch never really happened: It was an ad produced by agency Element79 for ...
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