Technical Trade Alerts on Market Movers: HTZ, EL, AVP, TRA, ERIC, FOUR

DALLAS, Texas – Beacon Equity Research announces the release of Trade Alerts covering Market Movers: Hertz Global Holdings Inc. (NYSE: HTZ), Estee Lauder Companies Inc. (NYSE: EL), Avon Products Inc. (NYSE: AVP), Terra Industries Inc. (NYSE: TRA), LM Ericsson Telephone Co. (Nasdaq: ERIC) and 4C Controls Inc. (OTCBB: FOUR).

In the Trade Alert, the author highlights Hertz Global Holdings’ reduction of its global workforce:

“Hertz Global Holdings Inc. (HTZ) shares rose .79% to close at $5.12 Friday. Hertz Global, through its subsidiaries, engages in the car and equipment rental businesses primarily in the United States and Europe. … The operator of the world's largest general use car rental brand, and one of the largest equipment rental businesses in North America, recently announced it is reducing its global workforce by more than 4,000 employees, as part of its comprehensive plan to further decrease costs. … According to the company, cost reductions are attributable to reduced rental demand and Hertz continues to reengineer work processes using Lean Sigma techniques to drive efficiencies. There will be job reductions in the car and equipment rental businesses, corporate and support areas, and in all geographies, with an emphasis on eliminating non-customer facing jobs.”

The Trade Alert author also featured Estee Lauder’s lowering of its fiscal 2009 second quarter expectations and full year outlook:

“Estee Lauder Companies Inc. (EL) shares fell 4.78% to $25.30 Friday afternoon. Estee Lauder engages in the manufacture, marketing, and sale of skin care, makeup, fragrance and hair care products worldwide. … Coming on the heels of the weakest holiday sales season in nearly four decades, Estee Lauder recently announced it is lowering its net sales and net earnings per share expectations for its second fiscal quarter ended December 31, 2008, and the fiscal year ending June 30, 2009. According to the company, the disappointing profit views reflect the deteriorating global economic conditions during the quarter, which were well beyond the company’s expectations.”

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Source: BeaconEquity.com

Beacon Equity Research

Jeff Bishop, (469)-252-3505

press@beaconequity.com

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