True West Realty Expands to Offer Prescott, Arizona's Finest Ranches and Custom Homes
PRESCOTT, AZ, January 21, 2009 /24-7PressRelease/ -- True West Realty, L.L.C. announced strategic moves to position the company as the preferred Realtor of high-end ranch estates, custom homes, and Prescott, AZ horse property. The actions include two new hires and the exclusive listing of a new mountain subdivision.

Susan Petersen rejoins the True West Realty team after a hugely successful turn selling a high-end residential subdivision in Prescott's prestigious Williamson Valley. During the last three years Ms. Petersen sold over $32,000,000 of residential lots and custom homes at American Ranch as that development's leading sales agent. She brings a keen understanding of the local land, ranch, and custom home market.

"We are thrilled to have Susan back on our team. She's a proven pro with an unmatched knowledge of the local residential land market. Since she lives on her own ranch with horses, she's an expert on the equestrian lifestyle and northern Arizona real estate and horse property," said Peter Gooding, President of True West Realty.

Also joining the True West team is Dale McCall, previously the number two selling sales agent at American Ranch. Before relocating to Prescott in 2002, Mr. McCall was a consistent top producer in the Phoenix market with Realty Executives, winning numerous awards for high achievement. For over ten years running he was ranked in the top 10% of Realty Executives sales professionals nationwide.

"True West is very fortunate to have Dale's twenty-two plus years of successful experience selling land and custom homes. He's a genuine expert on the land and custom homes of Williamson Valley. Dale and Susan make an extraordinary team and will provide the very highest level of market knowledge and customer service to Prescott Arizona real estate and custom home buyers and sellers," Gooding said.

Downer Trail developers choose True West to market new mountain subdivision.

As a testament to its expanded capabilities, True West Realty was recently retained to exclusively market Prescott's newest mountain subdivision, Downer Trail. Downer Trail is a newly completed subdivision of one-acre custom lots conveniently located only minutes from Prescott's historic downtown Square. The custom lot community is fully improved with city water and sewer, high speed internet, and natural gas.

According to Petersen, "The unique hilltop location, with panoramic views amidst Ponderosa pines, offers both privacy and proximity to Prescott's charming downtown." McCall added, "We believe Downer Trail, attractively priced from the mid $100s, represents Prescott's best value for "in-town" custom lots."

Until its recent expansion True West Realty exclusively represented communities developed by True West Land & Ranches, most recently LV Ranch Estates, Prescott's finest ranch estate development located in Williamson Valley. To learn more about True West Realty, including information on all its real estate listings, please visit

About True West Realty

True West Realty, L.L.C., a True West company, is a full service real estate brokerage specializing in Prescott, Arizona's finer ranches and custom homes. True West Companies, a Scottsdale, Ariz-based enterprise, is respected for its high quality rural residential projects throughout Arizona. True West is the developer of LV Ranch Estates in Prescott and other residential and ranch style communities in Coconino, Yavapai, and Maricopa Counties. To learn more about LV Ranch Estates and True West please visit

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