Arthur M. Strauss, DDS Joins Snoring Isn't Sexy, LLC: Dr. Strauss, Who Treats Snoring and Sleep Apnea Patients With Oral Appliance Therapy in his Falls Church, VA Dental Office, Emphasizes The Need for Physicians and Dentists to Work Together for The Health of Their Mutual Patients
FALLS CHURCH, VA, January 19, 2009 /24-7PressRelease/ -- In these stressful times, a good night's sleep has become especially valuable, and increasingly difficult to get. Snoring and sleep apnea (a medical problem where the airway collapses during sleep) rob people and their bed partners of the rest they need to face their daily challenges.

45% of the population snores and 20 million people in the United States alone have sleep apnea. Of these, only 10% have been diagnosed and treated; and of those treated, some cannot tolerate their prescribed medical device known as CPAP (continuous positive air pressure supplied through a nasal mask) - which supports the airway during sleep.

Snoring Isn't Sexy, LLC was formed to alert the public to the medical dangers and social hazards of snoring and sleep apnea, and to introduce an alternative treatment that can be provided by specially educated dentists for patients who cannot wear their CPAP units and those who may prefer an oral appliance.

Small, comfortable, dental mouthpieces that hold the lower jaw in a forward position have been proven to support the airway to prevent collapse, and have been approved as a primary treatment for mild to moderate sleep apnea - and, as an alternative to, or in conjunction with CPAP when needed.

Dr. Arthur Strauss of Falls Church, Virginia is now affiliated with Snoring Isn't Sexy. Dr. Strauss has been practicing Sleep Disorders Dentistry since 1988, and is currently a Diplomate of the American Board of Dental Sleep Medicine, as well as the co-founder of what is now the American Academy of Dental Sleep Medicine. He is a Doctor of Integrative Medicine, Dentistry, Capital University of Integrative Medicine, and a licensed Oral Systemic Balance Practitioner.

Strauss, credited with establishing the Oral Appliance Therapy program at Walter Reed Army Medical Center, cites appliance therapy for having an observable impact on his patients' health, vitality and emotional well-being. "New advances promise to manage breathing issues around the clock, with benefits that exceed those realized by fundamental management of Obstructive Sleep Apnea."

More information about snoring, sleep apnea and Dr. Strauss can be found at his web site at

About Snoring Isn't Sexy, LLC

Snoring Isn't Sexy, LLC was founded in 2008 by Laurence I. Barsh, DMD, a dentist who has been involved with sleep medicine since 1992 and who now devotes full time to educating the public about dentistry's role and responsibility in the recognition and management of snoring and sleep apnea. Dr. Barsh and the dentists associated with Snoring Isn't Sexy, LLC feel strongly that management of sleep-breathing disorders is a shared responsibility of both the medical and dental professions.

Snoring Isn't Sexy,LLC consists of independently owned and operated affiliated offices. Visit for a directory of all participating dentists.

Dr. Barsh is available for interviews about the company and can be reached at or 888.203.0488.
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