Telenovelas: Must-See TV, for Advertisers
It may not have had the kind of glitz reserved for major Hollywood premieres but fans and broadcasters alike awaited Televisa International’s new slate of telenovelas with bated breath. They included such titles as Tomorrow Is Forever In the Name of Love and A Blow to the Heart which tells the story of a pro boxer who must choose between her loyal boyfriend and a secutive racecar driver who’s only just entered her life. It may sound like just another senseless soap opera but the industry’s assembly line-like production of over-the-top dramas is one of the few things keeping ...
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