Can You Hear Them Now?
He’s never won an Emmy or starred in a highly rated primetime series. But despite his low profile actor Paul Marcarelli may be one of the most instantly recognizable faces on television. The Verizon Wireless (VZ) braintrust behind his hugely successful ad campaign know him as Test Man. But to the viewing public he’s the “Can You Hear Me Now?” Guy just one of the wildly successful -- if completely fictional -- common-man spokespeople in a medium where celebrities like Michael Jordan Lebron James and Tiger Woods (whose contract with GM (GM) wasn’t renewed this year after 9 years endorsing the company) ...
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