December 22, 2008 at 12:00 PM EST
Op-Ed: Paradigm Shift Only Way to Save Auto Industry?
Editor's Note: Eric Von Baranov writes and speaks extensively about economic geopolitical technological and social trends and now writes about the coming renaissance in America.Robert McNamara the legendary Ford (F) president once came to the startling conclusion that Ford would eventually run out of people to sell cars to (quaintly assuming that each family would need only 1 car). The only way to keep sales high therefore was to inspire people to trade up. Still they only did so once every 3 years. Radical style changes in the late 1950s did little to disrupt this pattern. McNamara then came up with the ...
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