November 25, 2008 at 09:00 AM EST
True Religion Opens New Branded Retail Store in Aventura Mall in Aventura, FL

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in the Aventura Mall in Aventura, Florida. Located at 19501 Biscayne Blvd, the 2,057 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Widely recognized as a premiere shopping and tourist destination in Southern Florida, the Aventura Mall is one of the top ten volume producing centers in the country and attracts an estimated 20 million visitors annually. Aventura Mall, which encompasses over two million square feet of retail space, is South Florida’s largest mall and one of the largest malls in the United States. The center, which recently completed a 250,000 square foot retail expansion to include a two story Nordstrom, is home to several high-end retail stores including Bloomingdales, Ted Baker, Juicy Couture, Kate Spade, Michael Kors and Lacoste.

“We are excited to announce the opening of our Aventura store location which we believe will complement our existing Miami location,” said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. “Southern Florida represents an important market for fashion and we believe True Religion’s innovative, trend-setting merchandise will resonate well with consumers in the area.”

“With average sales per square foot in excess of $1,100, Aventura Mall exemplifies the high traffic, high volume characteristics we seek as we expand our branded store base,” said Michael Buckley, president of True Religion Apparel, Inc. “We continue to be pleased with our ability to secure retail locations in some of the best retail centers across the country.”

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum / Laura Foster
310-954-1115
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