The New Citysearch Launches in Beta, Goes Hyper-Social With Facebook Connect
Citysearch is finally coming around to replacing its creaking site design with something a little more contemporary. Today, it is launching in a major rethink of its entire site in beta that drills deeper into neighborhoods, uses Facebook Connect as an optional identity system, and lets users vote reviews up and down. The beta will quickly become the default Citysearch experience. During a demo at IAC headquarters yesterday, Citysearch CEO Jay Herratti told me: We've been working on it for 10 months and built everything from ground up. In Q1 we will be turning off every system that operates Citysearch today, and running everything in the new environment. Citysearch's engineers stripped out the decade-old proprietary code that runs Citysearch and replaced it with open-source code. By replacing what's under the hood, they were freed up to make some major improvements that are immediately apparent. The main changes are:
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