The web is filled with countless editorial and user reviews on nearly every consumer product you can find in retail stores. But sifting through this wealth of information is a chore, and it's never clear which reviewers actually know what they're talking about. Bestcovery , a new startup launching today, is looking to eliminate these hassles by offering an at-a-glance guide to finding the best item in many popular consumer product categories. The site was founded by Kamran Pourzanjani, co-founder and former CEO of PriceGrabber.com , which was sold to Experian for $500 million.