Research in Motion (RIMM) long the industry standard in smartphones is spending heavily to keep its name in front of consumers as it slugs it out toe-to-toe with Apple (AAPL) the ace of branding.For the quarter ending in May Research in Motion spent $326.6 million on sales marketing and administrative expenses. That was before the iPhone  and it's a good bet that marketing expenses will go higher.Delays have plagued the launch of BlackBerry Bold complicating marketing efforts. In the third quarter Apple's iPhone became the top-selling smartphone.AT&T (T) tested the Bold extensively apparently for software glitches - or at least ...