Quick Hits: BlackBerry Tries Desperately To Best iPhone
Research in Motion (RIMM) long the industry standard in smartphones is spending heavily to keep its name in front of consumers as it slugs it out toe-to-toe with Apple (AAPL) the ace of branding.For the quarter ending in May Research in Motion spent $326.6 million on sales marketing and administrative expenses. That was before the iPhone  and it's a good bet that marketing expenses will go higher.Delays have plagued the launch of BlackBerry Bold complicating marketing efforts. In the third quarter Apple's iPhone became the top-selling smartphone.AT&T (T) tested the Bold extensively apparently for software glitches - or at least ...
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