MySpace, Auditude, And MTV Have Just Figured Out How To Monetize Online Video
Since YouTube heralded the era of user-uploaded videos, media corporations have been fighting a hopeless battle to regain control of their content, sending out endless waves of DMCA notices in a vain attempt to take down countless clips scattered across the web. In the last year sites like Hulu have made progress - it's finally possible to legally embed of a clip of The Office in your blog, but publishers continue to lose out on millions of video clips that weren't upload with permission. Now MySpace - a site that once seemed the antithesis of innovation - has implemented an exciting new ad platform called Auditude that may change the way content owners treat uploaded video entirely. The new platform will automatically identify any uploaded video clips from a number of shows produced by MTV Networks (including my personal favorite "The Daily Show"), and will display an overlay when the clip is played that shows which episode the clip originally came from, its original air-date, and links to online stores where users can buy the entire episode.