October 28, 2008 at 09:00 AM EDT
True Religion Opens New Branded Retail Store in Northbrook Court in Northbrook, IL

True Religion Apparel, Inc. (Nasdaq: TRLG) today announced the opening of a new branded retail store in Northbrook Court in Northbrook, Illinois. Located at 2171 Northbrook Court, the 2,174 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Encompassing over 1 million square feet of retail space, Northbrook Court is located in Chicagos North Shore with convenient access to the Eden Expressway and Tri-State Tollway. The Center is surrounded by many of the most affluent communities in the Midwest and is recognized as presenting one of the most upscale collections of retail shops in the region. Neiman Marcus and a free-standing 36,000 square-foot Crate and Barrel Home Store serve to anchor the Center, which is home to over 110 upscale retailers including CUSP, Burberry, Polo Ralph Lauren and Louis Vuitton. The center is currently in the process of a planned remerchandising to include Tiffany & Co and Juicy Couture.

We are excited to announce the opening of our Northbrook branded retail store, which will mark our second Chicago area location, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. Located in the heart of Chicagos prestigious North Shore and home to some of the finest retailers in the country, Northbrook Court presents an excellent opportunity to expand our presence within the Midwest.

It is estimated that over 800,000 residents in the immediate trade area have average household incomes in excess of $115,000 per year, said Michael Buckley, president of True Religion Apparel, Inc. We believe our Northbrook store will benefit from the excellent demographics of the surrounding region and the strong foot traffic characteristics of Northbrook Court.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality, distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, South Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
(323) 266-3072
or
ICR, Inc.
Andrew Greenebaum / Laura Foster
Investor Relations
(310) 954-1115
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