October 16, 2008 at 09:00 AM EDT
True Religion Opens New Branded Retail Store in Garden State Plaza in Paramus, N.J.

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in Garden State Plaza in Paramus, New Jersey. Located at 1 Garden State Plaza, 1,745 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Spanning over 1.9 million square feet of retail space, Garden State Plaza is the largest mall in New Jersey and the second largest mall in the greater New York City metropolitan area. With convenient access to Route 17 and Route 4 and located near Garden State Parkway, Garden State Plaza is one of the nations premiere shopping destinations serving the densely populated communities in metropolitan New York and northern New Jersey. The Center, which is anchored by Neiman Marcus and Nordstrom, is home to several high-end retail stores, including Louis Vuitton, Tourneau, Michael Kors, LaCoste, Coach, Juicy Couture and Kate Spade. The center is currently in the process of a $100 million redevelopment to include 160,000 square feet of new retail space, which will include a state of the art 16 screen AMC Theater, a Grand Luxe Cafe and a prototype Borders Books and Music Café.

We are excited to announce the addition of our Garden State branded retail store to our store base which will serve to compliment our existing Manhattan store locations well, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc. Home to some of the finest names in luxury retail, Garden State Plaza is an excellent environment to showcase the True Religion brand.

We view Garden State Plaza as a first-rate development with very good sales per square foot, said Michael Buckley, president of True Religion Apparel, Inc. This store location fits nicely with our strategy of partnering with high volume, high traffic retail centers.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer
(323) 266-3072
or
Investor Relations
Andrew Greenebaum / Laura Foster
ICR, Inc.
(310) 954-1115
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