Food Industry’s Value Approach Could Feed ETFs
As food prices soar, food companies are trying to steer consumers toward cheaper, high-margin products, in hopes of raising profits and delivering a nice side effect to related exchange traded funds (ETFs). The latest advertising strategy comes from three companies, Kellogg Co. (K), Kraft (KFT), and Campbell Soup (CPB). Efforts are already evident, as Kraft is [...]
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