Wow. Whoever came up with this new ad for Wario Land: Shake it deserves a raise and a paid vacation to Cancun or something. They've taken a basic concept of the game and managed to make it into creative and effective marketing on a platform where even the most humdrum viral campaigns tend to flourish. Screenshots don't really do it justice, so be sure to check it out yourself. This is basically an example of viral marketing done right - it's unexpected, fun, and, in a way, viral simply because it's an easy way to entertain/impress friends with your web-hunting prowess.