I'm listening to Best Of David Bowie as I type this. No, I'm not streaming it for free on MySpace Music. Instead, I've uploaded the album, which I own, to new music site called BlueTunes . The new service, which launches today, is trying to avoid paying streaming music fees to labels because users are uploading and then playing their own music. If this sounds familiar it's because it's not the first time users could upload their music to the cloud and listen to it anywhere. Michael Robertson's MP3.com tried it in 2000 and was promptly sued for copyright infringement. They lost , shut down the service and settled for $200 million.