September 23, 2008 at 09:00 AM EDT
True Religion Opens New Branded Retail Store in Ross Park Mall in Pittsburgh, PA

True Religion Apparel, Inc. (Nasdaq:TRLG) today announced the opening of a new branded retail store in the Ross Park Mall in Pittsburgh, Pennsylvania. Located at 1000 Ross Park Mall Drive, the 1,920 square-foot branded store will offer shoppers the entire True Religion collection for men, women and kids, including its signature jean styles, its expanding denim and sportswear collection, and a full range of licensed product, such as footwear, swimwear, headwear and handbags.

Recognized as one of Pittsburghs premiere shopping destinations with accessibility to the entire Pittsburgh metropolitan area, Ross Park Mall attracts an estimated 10 million visitors annually. The Center, which encompasses over 1.2 million square feet of retail space, is currently in the final phase of a redevelopment which will include the first and only Nordstrom located within the greater Pittsburgh area. Notable new stores for Fall 2008 also include several luxury retailers such as Louis Vuitton, Tiffany, Burberry, Michael Kors, Juicy Couture and Kate Spade, all of which will be the first stores in the Pittsburgh marketplace.

We are excited to announce the opening of our first branded retail store in the Pittsburgh marketplace. Our Ross Park Mall store marks our 35th branded retail store and places us solidly on track to meet our 2008 year-end target of 39 total branded retail stores. The strong traffic trends, demographic characteristics and complementary retail partners of the Ross Park Mall exemplify our strategy of securing marquee locations for our branded retail stores, said Jeffrey Lubell, chairman and chief executive officer of True Religion Apparel, Inc.

We will continue to leverage our strong financial position in order to build our retail presence in some of the best retail centers across the country, said Michael Buckley, president of True Religion Apparel, Inc.

About True Religion Apparel, Inc.

True Religion Apparel, Inc. is a growing, design-based premium aspirational brand. The company designs, manufactures and markets True Religion Apparel products, including its premium True Religion Brand Jeans. Its expanding product line, which includes high quality distinctive styling and fit in denim, sportswear, and licensed products, may be found in premium department stores and boutiques in 50 countries around the world, including the United States, Canada, Germany, United Kingdom, Japan, Korea, France, Spain, Sweden, Greece, Italy, Mexico, Australia, South Africa and China. For more information, please visit www.truereligionbrandjeans.com.

This press release contains forward-looking statements within the meaning of the "safe harbor" provisions of the Private Securities Litigation Reform Act of 1995. These statements are based upon our current expectations and speak only as of the date hereof. Our actual results may differ materially and adversely from those expressed in any forward-looking statements as a result of various factors and uncertainties, including uncertainties as to the nature of the apparel industry, including changing customer demand and tastes, seasonality, customer acceptance of new products, the impact of competitive products and pricing, dependence on existing management and general economic conditions. Our Annual Report on Form 10-K, recent and forthcoming Quarterly Reports on Form 10-Q, recent Current Reports on Form 8-K, and other SEC filings discuss some of the important risk factors that may affect our business, results of operations and financial condition. The Company undertakes no obligation to revise or update publicly any forward-looking statements for any reason.

Contacts:

True Religion Apparel, Inc.
Pete Collins, Chief Financial Officer, 323-266-3072
or
Investor Relations
ICR, Inc.
Andrew Greenebaum/Laura Foster, 310-954-1115
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