WHITE PLAINS, N.Y., Sept. 16 /PRNewswire-FirstCall/ -- Multi-talented, teenage pop music star Jordan Pruitt is the new face, voice and spokes-persona of IAC Consumer Applications & Portals, Inc.'s (IAC CAP) array of FunWebProducts(TM) online properties. Ms. Pruitt will headline extensive media and promotional activities for everything from the company's mega-popular Zwinky(R) virtual world to its suite of entertaining web entities such as Webfetti(TM) and Smiley Central(R). She makes her debut for IAC CAP with a high-profile performance in New York City's Times Square on September 16th at 4:00 pm that kicks off the launch of the company's soon-to-be announced new tween virtual world, Zwinky Cuties(TM).
"Jordan Pruitt's creativity, positive energy, spirit and talent coincide precisely with the interests of our audience and we look forward to producing some exciting events with her in the months ahead," stated John Park, president and CEO of IAC Consumer Applications & Portals. "We are delighted to make this association with Jordan. She recognizes as we do, that her popularity makes her an important role model for her younger fans, many of whom enjoy our sites as well."
In addition to Ms. Pruitt's public performances on behalf of the IAC CAP family of products, her fans will have access to her own line of virtual apparel and fanware for their Zwinky avatars at the in-world Jordan Pruitt boutique. They will also be able to customize their social networking pages with Jordan Pruitt graphics on Webfetti.com, send via instant messages expressive, "talking" Jordan Pruitt emoticons from SmileyCentral.com; and even have the opportunity to win tickets and backstage access at a future, real world Jordan Pruitt concert within the Zwinky Cuties online world.
The Zwinky Cuties Jordan Pruitt Sweepstakes* roles out on October 1, 2008 and runs through December 31, 2008. The Grand Prize drawing of a trip for four to see Jordan Pruitt perform includes prime location concert tickets, coveted backstage passes, roundtrip air transportation to the city where the concert is being held, and hotel accommodations. The Sweepstakes also features weekly prize drawings for Jordan Pruitt fan packages that may include an autographed photo, her new "Permission to Fly" CD, and a special "Permission to Fly" tee shirt, glow stick and bracelet. One hundred weekly prize winners will also win Jordan Pruitt-branded virtual clothing items for their Zwinky Cuties avatar.
Known for her spirited and sensitive renditions of both her own original collaborative compositions as well as those of other songwriters, Jordan Pruitt followed up her debut CD for Hollywood Records on August 26th with her hot-selling new album "Permission to Fly." Her work has been featured in the Disney Channel film "Read It and Weep", and her videos and music have enjoyed extensive play on that channel and on Radio Disney.
Jordan Pruitt's concert tour performances include opening for the Cheetah Girls and Vanessa Hudgens as well as Disney's High School Musical 40-city American concert tour. In recent months she has also shared concert billings with Corbin Bleu, Drake Bell, Plain White Tees and the Jonas Brothers.
* Complete rules for the Zwinky Cuties Jordan Pruitt Sweepstakes will be posted on ZwinkyCuties.com prior to, or at the Sweepstakes' commencement.
About IAC Consumer Applications & Portals, Inc. ("IAC CAP")
IAC CAP, a wholly owned business of IAC (Nasdaq: IACI), is a leading web developer of consumer applications and portals which enable users to creatively and visually express themselves online. IAC CAP brands include Zwinky(R), Girlsense(R), Smiley Central(R), Webfetti(TM), IWON(R), Popular Screensavers(TM), MyFunCards(TM), Cursor Mania(TM), as well as the Excite(R), and MyWay(TM) portals.
For more information, please contact:
Deborah Szajngarten, IAC Consumer Applications and Portals, 914-826-2153, Deborah.szajngarten@IACcap.com
SOURCE IAC Consumer Applications & Portals